Let’s take a real guy who’s a real ‘bad boy.’ He’s muscular, wears ‘bad boy fashion,’ drives a sports car and a motorcycle, is arrogant, sarcastic, and an asshole to his friends, family, and kids, and very clearly doesn’t love or even like his friends or girlfriend. Is it true he’s more likable than a ‘nice guy’?
Yes because he is everything the significant others’ parents probably hate. I think it is a short term rebellion thing. Plus there is the mentality of ‘I can change him’. So he is a challenge hence attraction.