In a long post titled “Our commitment to Windows quality,” published on Microsoft’s website and sent via email to millions of members of the Windows Insider Program, Windows boss Pavan Davuluri laid out a laundry list of changes Microsoft plans to make in Windows 11, starting this month.
What’s most remarkable about this post is what it doesn’t contain. Here’s how Davuluri kicked things off:
Every day, we hear from the community about how you experience Windows. And over the past several months, the team and I have spent a great deal of time analyzing your feedback. What came through was the voice of people who care deeply about Windows and want it to be better.
That paragraph belongs in the non-apology Hall of Fame, with a cross-reference to “Friday news dump” – a classic PR technique that aims to minimize media coverage of the awkward news being released.
Nothing but lip service. MS did not “analyze your feedback” because it was never about what you wanted, they analyzed their income (most likely from enterprise customers) and realized they may have boiled the frog too quickly. Windows will never improve because they do not want it to improve, they want it to make as much money as humanly possible, and they will eternally push that envelope to find out just how much bullshit their customers will tolerate.
They’ve had feedback for years and ignored it.
Then they asked copilot to write a blogpost to get adoption of win11 up.