• lepinkainen@lemmy.world
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      1 month ago

      This is the key.

      Ads don’t care if you like or don’t like them, as long as you remember them.

      The worst thing an ad can do is be forgettable

  • emb@lemmy.world
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    1 month ago

    I also sometimes consciously dislike things because of annoying ads.

    But it doesn’t matter. The overall result is that now you’re aware of that brand, you have a place for it in memory. After time passes it will be The One I’ve Heard Of unless you’re dedicated to remembering to avoid it. There’s something called the Mere Exposure Effect - it mostly works and they know it. :(

  • r00ty@kbin.life
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    1 month ago

    You know I cannot be the only one that will consciously decide to not buy brands that make intrusive adverts. But, they must also know that. So I can only assume that the majority of people don’t think the same and it’s an overall upside for these annoying ads.

    • chicken@lemmy.dbzer0.com
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      1 month ago

      Adblockers are not that difficult to install, so I’d guess the slice of people who really resent ads enough to actually make purchasing decisions out of spite but also who still watch them isn’t that big.

    • Eheran@lemmy.world
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      1 month ago

      Correct. Ads work extremely well. The simple and short explanation is that most people are dumb.

  • HubertManne@piefed.social
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    1 month ago

    People are responding with ad block but as much as I hate them I kinda like being aware of what they are. Anyone who is confused about why our country is where its at go turn off your ad blockers for videos.