That’s almost exactly what I was thinking before listening to the podcast.
But there she explained how ActivityPub was missing some of the feature they wanted because of its instance-centric approach and how trying to change that would have been hard (given how sceptical towards changes and everything corporate-related the fediverse community can be), and so they opted for a new protocol since the goals of the two project were with different aims.
Still not 100% convinced tbh, but I can’t deny she has a point…


Well, if what she says in the interview is the truth they don’t plan to make money with ads, but with a cut on their marketplace of algorithms &co + with custom handles (aka custom domains)
So yeah, maybe it will not end up like Twitter