pmk

I agree, honesty is a good first step. So, given all this, should we focus on simply being the more attractive option? Or a combination of principles and convenience? If the good option is cheaper or more convenient, we wouldn’t strictly need principles and moral arguments. I’m just thinking of strategy here, it can feel good to be a righteous preacher, but what actually gets us the results we want?

I think there is a fatigue. Morally, I can’t justify eating animal products, but I do eat cheese and drink milk. I should take the bus instead of driving, but sometimes I use my car out of convenience. Chocolate means exploiting workers in some country. Etc. People see the world burning and feel powerless.