In all honesty, as soon as you start seeing the signs of step two, drop whatever service it is. If enough people actually practiced what they preached; talking with your wallet and for the model that just requires views or clicks did it, things would actually change.

Aren’t they both owned by the same brothers with the difference being one sells cigarettes and the other doesn’t?

Not just the people, but they are so thoughtful as to remove the polluting airplanes, too. Praise to the overlords.