Cadbury was considered quality chocolate in NZ, regularly topped the most trusted brands in NZ lists. Then they tried to replace cocoa solids with palm oil (perhaps 20 years ago), and what feels like overnight they were outed and now are hardly ever mentioned. A local brand took over the quality chocolate spot, and eventually Carbury had to shut the NZ factory.
I like to think people learn about it when studying marketing / branding degrees.






I’m not sure they need much fuel anymore, their current trajectory gets them around the moon and back towards earth using just the moon’s gravity.