There is a pretty big movement in Denmark that tried to avoid US products and companies based in Denmark. I assume this is why they have launched a massive campaign where they use local sayings in a humorous way.
You can read more and see more examples here:
Are there any other similar attempts where you are, where they or other US companies try to regain market share?
I mean, “falling into” is a funny thing to say considering how the company was doing in the 30’s and 40’s…